The Benefits of the Magento Platform for Ecommerce

magento platform

If you’re starting or revamping an ecommerce business, chances are that you’re looking for the best ecommerce platform available.

There are many to chose from, including Magento. The Magento platform is chosen by developers to run about 20% of all ecommerce stores and it’s worth your consideration.

It’s such a strong platform, Adobe took notice and bought it. Magento is known for having a strong community to support it. Now that Adobe owns the platform, you can expect even more from it.

Read on to learn more about Magento and why you should consider using it to run your ecommerce business.

The Magento Platform is Robust and Powerful

Web developers and newbies alike love what Magento can do. It’s easy to use and intuitive. Yet, there’s so much potential to explore.

You can do just about anything with the Magento platform. It’s easy to customize for any purpose, whether you’re an ecommerce store or a university.

If you really want to get a sense of what Magento can do, take a look at these case studies.

Installation is Easy

With an ecommerce platform that robust and powerful, you may get intimidated by it. How will you install it and use it?

Believe it or not, that answer is simple. Some hosting companies offer apps that let you install Magento in one click. With an installation that simple, you can’t help but try it out.

It’s User and Search Engine Friendly

For your ecommerce store to be successful, you have to keep two audiences in mind. The first audience is your customers. The second audience is search engines.

If your site’s visitors have a bad shopping experience, they won’t recommend your site nor will they buy from you again.

It’s also highly important to have your site appear at the top of search results.

Luckily, Magento is built for both a great user experience and for SEO. Magento is user-friendly because it’s set up for mobile devices.

Support for Different Currencies and Languages

The best thing about Magento, especially for European-based ecommerce stores, is that there is incredible support for currencies and languages.

You’re very likely to have customers from all over Europe. You’ll need language support for English, Spanish, German, Portuguese and more.

Not only that, you may need to switch currencies from Euro to the Pound or even the Gibraltar Pound. Magento makes it much easier to implement.

Need Multiple Sites? No Problem!

Have you ever had to run multiple websites? You know what a challenge it can be switching back and forth between dashboards and keeping up with software and plugin updates.

How would you like to have one simple solution? With Magento, you can run multiple websites off of the same dashboard, making maintenance and updates incredibly simple. This is probably the biggest reason why developers love this platform so much.

Integrations Made Easy

Do you use several platforms to market your ecommerce store? There’s a good chance that you’ll be able to integrate them with Magento.

MailChimp, Hubspot, and now Amazon and Google can be integrated into the Magento platform. There are also integrations for various payment gateways. Your ecommerce store is unique, and you want to be able to customize it according to your vision.

A Huge Community of Support

The worst thing that you can have happen is that you settle on an ecommerce platform only to find that there’s no support to learn how to use it.

That’s not the case with Magento. There’s a massive community ready to help you get the most out of it. For beginners, you can start with Magento’s resources page. Developers will be more interested in connecting with other developers. You’ll find them on Stack Exchange.


One of the major issues that you have to contend with is security. Since you operate an ecommerce store, you can be a target for hackers looking to get sensitive data.

The Magento platform does offer a lot of options for security that you may not have in other platforms. Still, you always want to make sure that you use a hosting company that takes security just as seriously as you do. You also need to keep your software and extensions updated with the latest version.

How to Start Your Ecommerce Store

Are you convinced that Magento is the right platform for you? How do you get started building your ecommerce store?

The first thing you’ll need to do is get a name for your store if you haven’t already. When you’re ready, you can then register the domain name for the store.

Your next step in the process is to select a web site host. There’s a lot to consider when choosing a web host, and you want to make sure that you select one that’s close to your customers, reliable, and offers plenty of support.

A web host can have a huge impact on your business, so you want to make sure that you get it right.

Once you have your hosting plan set up, you’ll want to install the Magento platform. This can be done with one click in your hosting account. It really is that simple.

After that, you go into the dashboard and start customizing your site and adding products. You can have your store up and running in no time.

Magento is THE Ecommerce Platform

You have no shortage of options when it comes to choosing an ecommerce platform. At the end of the day, you want to have a platform that is powerful.

Magento is just that. You have a huge and growing community of developers, the power and marketing muscle of Adobe, countless integrations, multi-site support and support for multiple currencies and languages.

It really has everything you need to build an ecommerce store that shoppers will love.

Are you ready to get started with the Magento platform? You’ll need a web site host for your ecommerce store. With our hosting plans, you can install Magento in one click. Find out more about our hosting plans and get started today.