There are around 1.89 billion websites in the world. All are fighting for the 3.95 billion global internet users’ attention.
What are you doing to compete with all those other sites?
Increasing your website traffic isn’t as hard as it seems. It just takes knowledge and strategy. Once you know who your target users are, you can plan your strategies.
There are five simple ways to increase website traffic fast. Keep reading to find out what they are and how you can implement them.
Did you know that the first page of the Google search results generates 92 percent of all web traffic? Most users will select a link from page one and not check any others.
To boost traffic, it’s super important for your web pages to rank higher on the search engine results page (SERP). So, to rank on the first page, you need to optimize your website for search engines.
There are lots of different SEO tactics you can use.
Start with keyword research. Find out what keywords your target customers are using to search in your niche.
Sprinkle those keywords throughout your website’s content. But, if you do this too much you’ll get penalized for keyword stuffing. Make sure you only use keywords when they naturally make sense.
Here are some other SEO tips you need to follow:
SEO makes your website easier for Google to find and show its users. The more SEO you put into your website, the more traffic you’ll get.
Your website needs to have a blog section. Not only does it provide more value to your customers, but it’s a great tool for SEO.
Write blog posts that offer valuable and relevant information to your target customers. Think, if your free content is amazing, your paid products or services must be really amazing.
Make sure your blog post titles are compelling and intriguing. Short and snappy are better than long and boring. Consider using, “How to…” and “The Best/Easiest Way to…” as headlines.
Then, include internal links in your blog content. These links should take readers to relevant pages on your website. This keeps them on your site longer giving you more time to convert them.
Avoid writing long blocks of text; people don’t read giant chunks of words. Instead, keep paragraphs to a maximum of five sentences or less. This makes it easier to read and more appealing to the eye.
Include a picture in every blog post. Make sure you add a meta description to the photo and optimize its size. Images that are too large will take time to load and thus slow down your page speed.
You can’t rely on your email list alone to connect with potential customers.
Now that you have a website, choose a social media platform to start with. There are many platforms that are great for business. But, it’s best to learn how to master one before getting them all.
Facebook is notably good for businesses. Instagram, Twitter, and LinkedIn are also great options.
Post to your social media page frequently. It can help to use a posting schedule to keep you on track. The things you post should provide value and entertainment to your followers.
They should also be super shareable. When your followers share your post to their feed, your web traffic increases.
Consider making videos specific to your company and posting them. Users love sharing videos they think their followers will like. You can also create infographics, polls, and questions to engage your followers.
No matter what social media platform you’re on, you must engage with your followers. If they comment on your post, respond. Strong engagement tells the algorithm your post is worth sharing to more people.
People trust established media companies because of their size and reputation. If you can get one of those media outlets to recommend your business, your web traffic will skyrocket.
Do this by building relationships with journalists from these various media outlets. Send your press releases to these outlets. Make sure they know why your business can help their viewers/readers.
One awesome website for building relationships is HARO. Journalists post the expert they’re looking for. If your experience and business meet their needs, they could interview you.
Then, if that piece gets published, you get free advertising and boost to your reputation.
Another way to increase web traffic is to buy ads on Google and Facebook.
Pay-per-click marketing is super effective for directing Google users to your site. But, you need to understand which keywords to bid for and how to write a good ad. There’s a strong learning curve to this, but once you get it, it’s successful.
Facebook ads are much more user-friendly. In fact, Facebook ads in every industry have a 90 percent click-through rate. That’s a lot of web traffic!
All you have to do it set your budget, your length of the campaign, and design your ad. You may have to do some AB testing to see what type of ad works best for you.
The great thing about Facebook ads is that you can target a specific demographic and location. You pay for your ideal customers to see the ad, not everyone else.
The basics of increasing web traffic are easy. From SEO to Facebook ads, you can increase website traffic fast on your own. Follow the five tips above and watch your numbers soar.
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