By 2021, 53.7 percent of the world’s population will have access to the Internet.
We head online to find quick answers to difficult questions, buy our favorite products, and share what we love with the people we love. The Internet has changed how we interact with the world, whether it’s a best friend or complete stranger.
Internet access has also changed how we shop. With over half the world’s population searching for information online, it’s important for companies to know how to reach that audience.
Search engine optimization, or SEO, helps businesses market their product or service to potential customers across the world.
There are so many benefits of search engine optimization, but the biggest one is evident: it gives business growth a definite boost!
Here are 10 SEO help tips you can use to start strategizing. With these tips, you can reach your customers online. That way, you never miss out on an awesome opportunity!
Search engine optimization depends on the keywords featured in your content. Once search engines like Google and Bing crawl your website, they’ll determine where you rank on search engine results pages (SERP).
As you strategize and improve your SEO, you can reach the top of these search pages. If you’re wondering why SEO is important, you should know most people don’t look beyond the first page of a search.
That means it’s essential to get a prime-time, top of the page position for your company’s keywords.
A top of the page ranking can help improve your brand awareness. When potential customer search for your product or service, SEO will help make sure your website link displays.
The more relevant keywords and searches you appear for, the more visitors will recognize your business.
It takes approximately five to seven impressions for people to recognize a brand.
Eventually, potential customers won’t need to search using keywords. Instead, they’ll go directly to your website.
With SEO, you can put your company on the map. As people see your website and company name more often, they’ll begin to associate your company as the only resource they need.
Once you start ranking on SERPs for relevant searches, searches will click on those links and visit your website. Increase inbound website traffic can then help you close more sales. That way, you can convert those visitors into leads, then paying customers!
In fact, 82 percent of people check their phones before making an expensive purchase.
As you increase your website traffic, the SEO ranking for these pages will increase as well. That way, you’ll rank even higher on the SERPs.
With a little SEO help, you can determine the best optimization strategies to increase your inbound traffic.
Then, you can find new, creative ways to engage with your visitors. This can include an on-site chat option, blog comments, or a contest.
Engaging content will encourage visitors to come back for more (we’ll come back to this!). It can also encourage visitors to share that content, further increasing your inbound traffic.
Here’s our beginner’s guide for more effective methods to help increase your website traffic.
These benefits of search engine optimization also involve your company’s reputation.
A higher ranking on the SERPs can show searchers you’re a credible resource. When they click on your website and find informative content, you can also develop a strong trust with these visitors.
Strong company credibility and brand trust will help increase conversions.
Another way to increase your company credibility is to post regularly on the company blog. Choose topics with keywords relevant to what your customers are searching for.
When they find the exact content they need on your website, they’ll begin to recognize you as an authority in your industry.
This brand trust and authority can help you stand apart from competitors. It can also help you retain your customers, who want to depend on a company that’s honest and trustworthy.
Using SEO tactics, you can market your company to these customers. Then, use your content to show them you’re an expert in your field.
When we search online, we want to find the exact answers we’re looking for.
With a little SEO help, you can answer these questions within your website content. Then, searchers will have to visit your website to discover these answers.
When you’re responding to your visitors’ needs, you’re also improving the visitor’s user experience.
A strong user experience can encourage visitors to explore your website further. It also helps decrease bounce rates, which occur when people visit a page and leave without completing an action.
High bounce rates can decrease your SEO rankings. Lower bounce rates, however, can help you rank higher on SERPs pages.
These benefits of search engine optimization also benefit your customers. When they find what they’re looking for—with ease—they’re also more likely to return to your website.
These happy website visitors are also more likely to convert into paying customers. That way, you become a resource for your visitors and show off your dependability.
We mentioned earlier that SEO relies on keywords to help your website rank on search engines.
Thorough keyword research can help you determine which keywords your customers are searching. You can also check Google trends to discover what customers want from online content.
This will help you develop a detailed list of SEO keywords built to attract your target audience. Once you write content based on these keywords, you can drive traffic to your website that’s relevant to your product or service.
As a result, you’re developing a marketing strategy that’s driven by data. An informed SEO marketing strategy is more effective and yields a higher conversion rate.
55 percent of business professionals claim a strong story keeps readers engaged with the content. Using keyword research, you can determine the content your visitors are searching for and create that content.
Writing content that answers customer questions is also beneficial for voice search. With Google, Alexa, and Siri changing the game for search engines, it’s essential to adapt voice search into your SEO strategy.
To add this type of content to your website, think about what questions your customers often have. What are they searching for when they look for your business? Then, write content that answers those questions.
That way, you’re giving customers what they want and adding a new marketing strategy to build your business.
When you provide your readers with research-based, informative content, you’re also adding value to your brand.
With SEO help, you can ensure potential customers find this content. Once they do, they’ll see the value you can offer.
This includes the expertise you’re able to provide as an expert in your industry. It also means the quality products and services you offer. When customers begin to see your value, they’ll also begin to prefer your company over a competitor’s.
A strong SEO strategy can help you show visitors this value before they even click on your website links.
To accomplish this, write strong SEO headlines and SEO meta descriptions. This will help searchers recognize the value of your page content straight from the search engine.
Check out these 15 best blogging sites, so you can get started on your own company blog!
When you rank higher on SERPs, you’re also ranking above your competitors. As we mentioned, this will help potential customers see you as the more credible option.
Your competitors are likely already implementing an SEO strategy as part of their marketing plan. SEO business strategies can help you catch up to these competitors. With the right planning, you can boost your website above others that display for your keywords.
Regularly updated search engine optimized content also reminds customers of your presence. Competitors who have abandoned their SEO won’t keep their page rankings for long.
Instead, post regular content based on your keywords. This will help you rank for a range of keywords your competitors are already ranking for. The more often you post (and the more white hat SEO strategies you implement), the better your ranking.
Remember, most people don’t check the second page for search results.
That means it’s essential to rank as high as possible on the search engine results pages. Otherwise, your competitors are getting all of those clicks—and sales.
Once you’re able to rank above the competition, you need to plan for a long term SEO strategy that will keep you ahead.
SEO isn’t a one and done deal. It takes a lot more than a single blog post and a few optimized pages to strengthen your website ranking.
Once your website is optimized, you need to maintain your ranking. One of the benefits of search engine optimization is the numerous ways you can strengthen your SEO.
With SEO help, you can plan a strategy for the long term. This strategy should include updated content and regular keyword research.
After all, trends change. Keep an eye on your Google Analytics and the latest Google trends to determine what customers are searching for.
Then, you can adapt those keywords into your strategy.
The criteria for effective SEO changes with the latest digital marketing trends as well. A company that offers SEO help can keep you apprised of these updates.
That way, you’re constantly updating your website’s SEO and staying ahead of the competition.
You can also plan for long-term strategizing by updating your current content or curating existing content.
To update your current content, change up how you display the information. For example, you can convert a data-heavy blog post into an infographic.
You can also return to a topic by discussing it in a vlog. Video marketing is gaining traction lately, so this is a great way to get in front of customers and boost your SEO.
To curate existing content, search for your keywords online. Then, see what posts are already the highest ranking for that keyword.
Read through the content. How can you improve it? How can you put your company’s voice and brand into that new content?
With these two SEO strategies, you can keep your company in the game!
When searchers visit Google or Bing looking for a product or service, they’re already in the mindset to make a purchase.
One of the benefits of search engine optimization is the ability to jump on these opportunities. With optimized page content, your website will appear when people start searching. That way, you can market your company when they’re already in the mood to shop.
This is especially beneficial for local SEO. With this SEO strategy, you can target potential customers who are already nearby. That way, you can attract them towards your brick and mortar business and make the sale there.
Local SEO brings people through the door.
In fact, 50 percent of customers who search for a business on their phones visit that business within 24 hours.
With local SEO, you can optimize your content specifically for these searchers. That way, you’re also providing them the value of a dependable local business.
This also speeds up the process, so you can make a sale within a day (instead of waiting for online purchases).
Here’s everything you need to know about local SEO for small business owners.
Now you know why SEO is important for your business and how it can help you grow. There’s one thing we didn’t cover, though.
Search engine optimization is a very cost-effective strategy. It’s also far less wasteful than print marketing like flyers and brochures.
That way, you can improve your return on investment with every post and page.
With these 10 SEO help tips, you can market your company to a bigger audience of potential customers.
That way, you’re getting ahead of the competition, increasing sales, and growing your business to its full potential!
Visit our blog for more effective strategies for long term business growth!