You have your .ie domain name because you’re an Irish business and you want to connect with Irish customers.
There are thousands of Irish websites with the .ie domain extension. They all market to Irish customers, just like you do. How can you set your website apart and get traffic?
You can start by using content marketing to attract the right clients and traffic to your business. Read on to find out what content marketing is and how you can get started.
When the internet came about, the whole game of how businesses connected with and sold their customers changed.
It used to be that companies would hire door-to-door salesmen to connect with potential buyers. The successful companies were able to form a personal relationship with customers and get them to buy.
Once the internet came around, consumers suddenly had more power and choices. They were able to turn to Yahoo and Google to find what they were looking for.
That made a lot of companies focus on search engine optimization to rank the highest in search results. The one thing that didn’t change is that people buy from people and companies that they know, like and trust.
That’s where content marketing can help you reach Irish customers. You publish content that can educate your customers about your product, services, or industry. You can also publish content that inspires or entertains potential customers.
Where is your content published? There are numerous places where you can publish your content. The best place is by starting a blog on your brand new .ie domain name. You can also publish content on social media channels and emails to those on your list.
The end result of content marketing is that it builds trust with your customers because they see your brand and your expertise in your industry.
One of the biggest advantages of content marketing is that you can take your Irish customers along the buyer’s journey. It’s rare that someone will visit your website and make a purchase right away.
What usually happens is that they’ll start with research first. Once they do research, they’ll narrow down choices, and make some comparisons. Then, they’ll be ready to make a purchase.
You can use content marketing to get in front of those customers at each step. For example, a gym might publish content for the very beginning of a weight loss journey. They may publish a post called “5 Workouts for Beginners.”
Next, they can post another article to take them to the next step in the journey, which would be “How to Find the Right Gym.”
In the meantime, the gym can have a sign-up form that offers an ebook of healthy recipes. That will help you build your list so you can communicate with potential customers on a regular basis.
Another big advantage to using content marketing on your website is that it helps with SEO. Websites with a blog have a higher chance to be found in search engines than sites that don’t.
Content marketing works with any industry, whether you’re a B2B or B2C business. B2B businesses generate more leads for less money than other marketing channels.
Now that you know what content marketing is and how it can help your business, how do you get started? The first step is to set up your .ie domain name. The easiest way to do that is to one-click install WordPress to create your website.
You need to know your customers. Remember, your customers are on a journey, so you have to think like your customers who know nothing about your product or service.
Start to make a list of search terms that you think your customers use to find information related to your business.
You want to make sure that there’s enough search volume and it’s not too competitive to rank. One tool that you can use is Ubersuggest. That will give you estimated searches, ranking difficulty, and other related keywords. While not being too broad.
Once you have your list of search terms to target, you’ll want to create a content calendar. Ideally, you’ll want to publish fresh content twice a week.
That may not be possible because you’re running a business and trying to do everything yourself. You can start small, with a schedule of once a week or every two weeks.
Your success in content marketing hinges on consistency. You want to have a schedule that sets your business up for success.
If you have little to no writing experience, you might not have any idea what to write about. That’s OK. Writing develops over time and with practice.
You want your writing to come across as knowledgeable, professional, and approachable. You want people reading your content to feel like you’re talking right to them.
Your content also needs to help your readers solve a particular problem or answer a question. Once your content is written, you can publish it according to your schedule.
You can also experiment with adding video and images to your blog posts to make them more engaging.
Do you want to use your .ie domain name to broaden your reach across Ireland? Content marketing is the best way to do that.
It can work with any business in any industry. You do need to make a commitment to content marketing because it does take patience and consistency to be successful. If you do your research, target the same search terms that your customers use, and publish valuable content regularly, you’ll be successful.
Would you like more ideas to market your Irish business? Read this to learn how you can use Instagram to promote your local business and use that as part of your content marketing campaign.