What Is a Domain? 6 Key Differences Between a Domain and a Host

There are almost 2 billion websites online today. What’s more, that number grows every second.

In the Republic of Ireland alone, there were 31,665 website registrations made in 2016. Including .ie domains (more on this later) registered outside of the island, the total count is 221,871.… Read More

The Importance of a Google SSL Certificate for Your Irish Website

google ssl certificate

The digital world expands every day and people do everything online. They order food, shop and provide sensitive information on thousands of websites…and they expect everything to be safe.

When it comes to Google, a Google SSL certificate is a must have.… Read More

Slow Loading Websites: 15 Ways To Speed Up Your Irish Business Website

If you’ve ever managed a business website, you may be aware of the “three-second rule.” Your website needs to load in three seconds or less. After the three-second threshold, you risk losing 50% of your visitors.

Unfortunately, most Irish businesses have slow loading websites.… Read More

13 Top Tips for Building the Best Irish Business Websites

Business websites are now a key component of almost every marketing strategy. But many Irish companies still struggle to get online. What’s more, those businesses that are online aren’t necessarily drawing value from their websites.

According to The Irish Times, 91 percent of Irish SMEs were incapable of processing online sales through a website in 2016.… Read More

13 Essential eCommerce Optimization Tips for Irish Businesses

Irish consumers are far more likely to buy online than in-store, according to one 2018 Ipsos study. This research panel also found we’re the most frequent online shoppers in the world. It’s estimated we’ll spend €7.8 billion online this year.

This opens the door to a world of opportunity for Irish retailers.… Read More

An Irish Business Guide to Designing the Best Custom 404 Page

Oops, a 404 Error. Do you know where you are?

And really, how do you feel about it?

It’s frustrating when you are the consumer, but deadly if you are the page owner. Those moved, deleted or renamed, or broken links are sending your SEO rankings into the basement.… Read More

How to Choose the Best eCommerce Platform for Startups in Ireland

The boom is back, and small Irish businesses are thriving.

Your eCommerce business can thrive in today’s conditions regardless of your location. It doesn’t matter whether you’re working out of Silicon Dock in the heart of Dublin city or enjoying the salty air of the Wild Atlantic Way.… Read More

Subdomain vs Subfolder: How to Structure Your Irish Business Website Effectively

Newcomers to SEO might be surprised to find that the structure of your website has a huge impact on how your website is ranked.

It’s true–even though it doesn’t seem like your site layout has anything to do with digital marketing, seemingly basic choices about how your site is designed will be reflected in your performance in the search engine results pages (SERPs).… Read More

Web Analytics – A Comprehensive Guide to the Various Terms

In today’s digital world, data is a precious resource. Gathering data and extracting meaningful business conclusions is an essential step to grow your business.

Keeping up with the data from your website will help you identify areas for improvement. In this article, we are examining the power of web analytics and offer you a guide to the various web analytics terms.… Read More