13 Top Tips for Building the Best Irish Business Websites

Business websites are now a key component of almost every marketing strategy. But many Irish companies still struggle to get online. What’s more, those businesses that are online aren’t necessarily drawing value from their websites.

According to The Irish Times, 91 percent of Irish SMEs were incapable of processing online sales through a website in 2016.… Read More

Subdomain vs Subfolder: How to Structure Your Irish Business Website Effectively

Newcomers to SEO might be surprised to find that the structure of your website has a huge impact on how your website is ranked.

It’s true–even though it doesn’t seem like your site layout has anything to do with digital marketing, seemingly basic choices about how your site is designed will be reflected in your performance in the search engine results pages (SERPs).… Read More

Web Analytics – A Comprehensive Guide to the Various Terms

In today’s digital world, data is a precious resource. Gathering data and extracting meaningful business conclusions is an essential step to grow your business.

Keeping up with the data from your website will help you identify areas for improvement. In this article, we are examining the power of web analytics and offer you a guide to the various web analytics terms.… Read More