The digital world expands every day and people do everything online. They order food, shop and provide sensitive information on thousands of websites…and they expect everything to be safe.
When it comes to Google, a Google SSL certificate is a must have.… Read More
If you’ve ever managed a business website, you may be aware of the “three-second rule.” Your website needs to load in three seconds or less. After the three-second threshold, you risk losing 50% of your visitors.
Unfortunately, most Irish businesses have slow loading websites.… Read More
Business websites are now a key component of almost every marketing strategy. But many Irish companies still struggle to get online. What’s more, those businesses that are online aren’t necessarily drawing value from their websites.
According to The Irish Times, 91 percent of Irish SMEs were incapable of processing online sales through a website in 2016.… Read More
Irish consumers are far more likely to buy online than in-store, according to one 2018 Ipsos study. This research panel also found we’re the most frequent online shoppers in the world. It’s estimated we’ll spend €7.8 billion online this year.
This opens the door to a world of opportunity for Irish retailers.… Read More
Oops, a 404 Error. Do you know where you are?
And really, how do you feel about it?
It’s frustrating when you are the consumer, but deadly if you are the page owner. Those moved, deleted or renamed, or broken links are sending your SEO rankings into the basement.… Read More
The boom is back, and small Irish businesses are thriving.
Your eCommerce business can thrive in today’s conditions regardless of your location. It doesn’t matter whether you’re working out of Silicon Dock in the heart of Dublin city or enjoying the salty air of the Wild Atlantic Way.… Read More
Newcomers to SEO might be surprised to find that the structure of your website has a huge impact on how your website is ranked.
It’s true–even though it doesn’t seem like your site layout has anything to do with digital marketing, seemingly basic choices about how your site is designed will be reflected in your performance in the search engine results pages (SERPs).… Read More
In today’s digital world, data is a precious resource. Gathering data and extracting meaningful business conclusions is an essential step to grow your business.
Keeping up with the data from your website will help you identify areas for improvement. In this article, we are examining the power of web analytics and offer you a guide to the various web analytics terms.… Read More
The content on your website is unique to you or your company. It’s important to protect it from those who want to “borrow” it for their own purposes.
You write it and create it. Your content belongs to you.
But should you go so far as to copyright your website?… Read More
“What’s your name?” is the first question most people ask of one another. Shakespeare said, “If a rose by any other name would smell as sweet…” It’s usually the first piece of information we have about a company or person.
It’s important that that first impression is short, memorable and easy to find again.… Read More